Rodyti trumpą aprašą

dc.contributor.authorPecinova, Zuzana
dc.contributor.authorEhlova, Zuzana
dc.date.accessioned2024-06-05T06:22:03Z
dc.date.available2024-06-05T06:22:03Z
dc.date.issued2012
dc.identifier.isbn9786094571169en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154357
dc.description.abstractBuilding and strengthening long-term relationships with customers on the principle of mutual benefit is an effective strategy to manage businesses and their networks in today's highly competitive en-vironment. Ever more important, therefore, the customer relationship management tools and practices are that lead to the growth of customer satisfaction and loyalty and long-term performance of all network members. In the article the results of qualitative researches into the forms and tools used for strengthening relationships with customers - the end users as used by brick-and-mortar pharmacies, online pharmacies and distributors are summarized. The aim of the research was to map the current state - forms and tools used for enhancing customer relationships, the degree of their application, evaluation of their effective-ness, and possibilities of their further use in the development of relationships with customers.en_US
dc.format.extent10 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154267en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2012/paper/view/105en_US
dc.subjectcustomer relationship managementen_US
dc.subjectcustomer valueen_US
dc.subjectcustomer relationships strengtheningen_US
dc.subjectforms of relationships strengtheningen_US
dc.subjectpharmaciesen_US
dc.titleRelationship with customers: empirical research on networking in pharmacies businessen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeInternational economy: problems of innovation and marketing managementen_US
dcterms.issued2012-05-11
dcterms.references41en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionUniversity of Pardubiceen_US
dcterms.sourcetitle7th International Scientific Conference “Business and Management 2012”en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttps://doi.org/10.3846/bm.2012.057en_US


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Rodyti trumpą aprašą