Browsing 8th International Scientific Conference “Business and Management 2014” by Institution "Brno University of Technology"
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The influence of market situation on diversification strategy of companies‘ activity
(8th International Scientific Conference “Business and Management 2014”, 2014)Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. ...