Browsing 8th International Scientific Conference “Business and Management 2014” by Subject "city-regions marketing"

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    • Place marketing attraction factors 

      Abeltina, Anna (8th International Scientific Conference “Business and Management 2014”, 2014)
      Place marketing is one of the most recent strands of marketing. Place marketing implements interests of a particular place, as well as of the internal and external subjects the place is interested in. Place marketing is ...