Strengthening relationships in the value network through coordination activities of pre-production stages

Abstract

In the current market environment, more successful are usually the companies that seek to create values not only for their own customers, but together with their partners they create a value network. Within the value network there is cooperation in various fields. One of the most important areas of cooperation is delivering products to end customers. But it is not only about coordinating sales, manufacturing and purchasing operations on sales of an established product, i.e. tactical and operational management of these activities. The coordination must also occur in the process of designing the product and the production (or even entire logistics) systems. Only then can the value network partners shorten the time as much as possible in which they provide customers with an opportunity to purchase needed products and accompanying services. This paper looks at how to modify the research and development activities in the company that becomes part of the value network.