14th International Scientific Conference “Business and Management 2024”
Naujausi įrašai
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The relationship between business ethics and law: limits and possibilities
(14th International Scientific Conference “Business and Management 2024”, 2024)The moral values that form the company’s identity should remain one of the most important aspects in business, often exceeding legal regulation. At all times, the relationship between business ethics and law has balanced ... -
Enhancing regulatory clarity through insights on retroactive and retrospective applications of the unclaimed financial asset act in Kenya
(14th International Scientific Conference “Business and Management 2024”, 2024)This study delves into Kenya’s Unclaimed Financial Assets Act, examining its retrospective application in finance. While grounded in English Common Law, the Act faces hurdles in reporting and compliance due to its retroactive ... -
Possible improvements of corporate income tax in Latvia
(14th International Scientific Conference “Business and Management 2024”, 2024)In the European Union, most taxes are as equal as possible between member states within the interests of each member state. At the same time, some taxes can create a lot of competition between countries. Corporate income ... -
On the issue of personal data protection in the field of e-commerce: a comparative analysis of legislation in the Baltic States and Ukraine
(14th International Scientific Conference “Business and Management 2024”, 2024)This research focuses on a comparative analysіs of the legislation оn the prоtеctіon оf pеrsonаl data in the fiеld of еlеctronic commerce betwееn thе Baltic States (Lіthuania, Latvia, Estonia) and Ukraіne. Wіth the rapid ... -
The impact of the introduction of electronic records of sales on the reporting of sales in the hospitality industry
(14th International Scientific Conference “Business and Management 2024”, 2024)In 2015, electronic records of sales were introduced in the Czech Republic. Before this year, there was no control of cash sales. There have been long discussions on this topic, how to prevent the reduction of tax liability ... -
Influence of AI-generated avatars on consumer trust in the brand
(14th International Scientific Conference “Business and Management 2024”, 2024)Artificial intelligence is emerging in almost every aspect of consumer life, making AI-powered content generation a significant brand marketing tool. Avatars are one of the AI-powered tools that are changing the way consumers ... -
Development and implementation of the folk cruft e-commerce software system
(14th International Scientific Conference “Business and Management 2024”, 2024)The work considers the creation of an effective e-shop for convenient and efficient e-trade in folk crafts. A study of the theoretical aspects of the development of an online store was carried out; analyzed software and ... -
Contemporary marketing personalization through clustering approach
(14th International Scientific Conference “Business and Management 2024”, 2024)Marketing personalization is attracting a growing interest from researchers and practitioners alike because customers demand tailored and resonating products, services, and communications. Marketing Personalization is ... -
Organisational resilience conceptual model: A systems thinking approach
(14th International Scientific Conference “Business and Management 2024”, 2024)With the challenges of the modern age, such as technological advancements (artificial intelligence, data analytics), complexity, and pandemics (COVID-19), resilient organisations must find better ways of surviving and ... -
How the employee experience can differ? A comparison of Czech and Slovak labour market surveys
(14th International Scientific Conference “Business and Management 2024”, 2024)A positive employee experience is important for overall satisfaction and productivity. However, many employees do not always feel good at work. The article compares the employee experience in the Czech and Slovak Republics ... -
Cross-cultural analysis of burnout among educators of Higher Education
(14th International Scientific Conference “Business and Management 2024”, 2024)Burnout arise as an emerging topic at the end of the 20th century, especially in such profession as teaching, and since then there is ongoing discussion of its influence on different processes in organisation, as well as ... -
Unveiling risk patterns through an in-depth analysis of Slovak company defaults (2014–2018)
(14th International Scientific Conference “Business and Management 2024”, 2024)This article comprehensively analyses Slovak company defaults between 2014 and 2018, seeking to identify non-financial risk patterns across different sectors, regions, company ages, and legal structures. The study encompasses ... -
Do quality and internationalization interrelate in higher education?
(14th International Scientific Conference “Business and Management 2024”, 2024)This article presents a methodical review of the literature focusing on the relationship between quality and internationalization. The authors have formulated a research query for the literature review: How do quality and ... -
Implementation of Lean thinking in a higher education institution: an overview of problems and countermeasures
(14th International Scientific Conference “Business and Management 2024”, 2024)The growing interest in implementing Lean thinking in non-manufacturing sectors is encouraging higher education institutions (HEIs) to keep pace with integral innovation. We aim at identifying the challenges of implementing ... -
Study of the impact of sensory marketing on consumer behavior
(14th International Scientific Conference “Business and Management 2024”, 2024)Sensory marketing is easy to manage and understand and is based on emotional and behavioral actions that are ideal for selling products and services. These are the actions that, through corporate marketing and design, ... -
The user experiences design theoretical and practical aspects
(14th International Scientific Conference “Business and Management 2024”, 2024)The article analyzes that the user experience design requires effort and investment. Improving the user experience can increase sales, improve customer loyalty, and create a good image for the company. The user experience ... -
Fostering the resilience of HEIs by the introduction principles of education for sustainable development: a pilot study
(14th International Scientific Conference “Business and Management 2024”, 2024)The purpose of this study is to investigate validity of the survey, used to research how introduction of education for sustainable development (ESD) principles into the process of higher education may foster the resilience ... -
An evaluation of the competitiveness of the Slovak automotive industry via digitalization and the adaptability of the population to Industry 4.0
(14th International Scientific Conference “Business and Management 2024”, 2024)In this paper, the social effects of rapid digitization in Slovakia are examined. Several data show that the Slovak economy has become less competitive since 2020. Similarly, Slovakia’s preparedness for transformation into ... -
Research on corporate strategic communication and management between China and Greece
(14th International Scientific Conference “Business and Management 2024”, 2024)The purpose of the study is to investigate the practices of the international corporate strategic communication and management of Chinese enterprises to improve the bilateral trade between Greece and China. The quantitative ... -
A systematic literature review on perception, adoption, and investment decision-making in cryptocurrency markets: unveiling global trends and gaps
(14th International Scientific Conference “Business and Management 2024”, 2024)The research conducts a systematic literature review to critically analyse the complex interrelations among perception, adoption, and investment decision-making in the cryptocurrency markets. The study synthesizes global ...
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