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dc.contributor.authorHasan Aghdaie, Mohammad
dc.contributor.authorHashemkhani Zolfani, Sarfaraz
dc.contributor.authorZavadskas, Edmundas Kazimieras
dc.date.accessioned2024-06-18T12:41:59Z
dc.date.available2024-06-18T12:41:59Z
dc.date.issued2014
dc.identifier.isbn9786094576508en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154481
dc.description.abstractMany companies have sales branches in order to sell its own products in different places. Sales branches of companies play an important role in profit of every organization and evaluating sales branches is very important. This paper deals with the problem of sales branches evaluation by using multiple attribute decision making approach. Stepwise weight assessment ratio analysis (SWARA) was applied to prioritize and calculate the relative importance of the criteria and weighted aggregated sum product assessment (WASPAS) methodology was used to evaluate the branches. A case study in a sales and distribution company shows the performance of the proposed methodology.en_US
dc.format.extent7 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154365en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2014/paper/view/347en_US
dc.subjectmarketingen_US
dc.subjectsales branches performance evaluationen_US
dc.subjectmultiple attribute decision making (MADM)en_US
dc.subjectstepwise weight assessment ratio analysis (SWARA)en_US
dc.subjectweighted aggregated sum product assessment (WASPAS)en_US
dc.titleSales branches performance evaluation: a multiple attribute decision making approachen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeEnterprise managementen_US
dcterms.issued2014-05-16
dcterms.references18en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionVilniaus Gedimino technikos universitetasen_US
dc.contributor.institutionVilnius Gediminas Technical Universityen_US
dc.contributor.institutionSales Planning and Control Departmenten_US
dc.contributor.institutionAmirkabir University of Technologyen_US
dcterms.sourcetitle8th International Scientific Conference “Business and Management 2014”en_US
dc.identifier.eisbn9786094576492en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttp://dx.doi.org/10.3846/bm.2014.001en_US


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