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dc.contributor.authorPabedinskaitė, Arnoldina
dc.contributor.authorDavidavičienė, Vida
dc.contributor.authorMilišauskas, Paulius
dc.date.accessioned2024-07-03T12:41:10Z
dc.date.available2024-07-03T12:41:10Z
dc.date.issued2014
dc.identifier.isbn9786094576508en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154551
dc.description.abstractThe development of information technology and growing amount of information and scientists rethink the models and strategies of communication as well as information ma lneadg beumseinnet sasneds usage possibilities. Businesses compete in the fulfilled markets and need to increase efficiency of business performance as well as market share, atract more customers and minimize operating costs by implementing new digital and business technologies. Modern technologies providing digital marketing tools, which could help automate marketing processes, extract data for analysis etc. One of new trend is use of bwiigth d mataa rikne tminagr.k eTthineg e. mTphhisa spiasp iesr b beeinggin bs rwouitghh at no na nea-lcyosmism oef rbcieg a dsa ata p arinoarliytyti cms etahne oorfi ebsu asninde sitss. cAo nrincehc tliionnk between e-commerce and online marketing allows big data analytics to bring additional value to the process and its participants. Based on literature analysis a theoretical online marketing model is being presented. The aim of the article is to analyse and present use of big data analytics for marketing purposes in electronic commerce. Following methods are employed: the comparative analysis of the scientific litera ture, the systems analysis, data analysis.en_US
dc.format.extent10 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154365en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2014/paper/view/321en_US
dc.subjectbig dataen_US
dc.subjecte-commerceen_US
dc.subjectmarketingen_US
dc.titleBig data driven e-commerce marketingen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeInformation and communication technologies in businessen_US
dcterms.issued2014-05-16
dcterms.references55en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionVilniaus Gedimino technikos universitetasen_US
dc.contributor.institutionVilnius Gediminas Technical Universityen_US
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Managementen_US
dcterms.sourcetitle8th International Scientific Conference “Business and Management 2014”en_US
dc.identifier.eisbn9786094576492en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttp://dx.doi.org/10.3846/bm.2014.079en_US


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