Conceptual strategy map implementation for higher education institution

Abstract

This paper presents unconventional perception of value creation process to Higher Education Institutions (HEIs). Service value chain concepts in conjunction with the closest stakeholders for HEIs management have been chosen as the perspective to look at the university strategy. This attitude can be explained through the university’s internationalisation inevitability together with its core values upholders – employees. These two components are considered to be a stimulus to enhance the significance of balancing employees’ performance together with the strategy mechanism for deducing the progress. The paper concludes with a suggested conceptual Strategy Map for Vilnius Gediminas Technical University which distinguishes the synergy between employees and internationalisation process within the university.