Impact of electronic environment on business development: case of Latvia

Abstract

By employing advantages offered by the e-environment, entrepreneurs can ensure expedient and effective communication with the target audience, by promoting products on the global market. By this way companies, especially SMEs, can replace or compensate lacks of resources, as finances etc., because e-environment offers many free or low cost possibilities. The performed scientific studies show that proper and skilful use of modern technologies can contribute to a significant development of companies. The authors of the article analyse e-environment with the aim to show the e-environment’s impact of the on entrepreneurship development. The possibilities of e-environment for entrepreneurships needs are shown, the value concept and role in a company’s development are considered. Qualitative and quantitative data analysis methods, among them, statistical data processing, grouping were used. The scientific study employs observation study method, as well as comparative, and analytical methods, which are used to compare and analyse facts and assess solutions to specific issues.