Research on corporate strategic communication and management between China and Greece

Abstract

The purpose of the study is to investigate the practices of the international corporate strategic communication and management of Chinese enterprises to improve the bilateral trade between Greece and China. The quantitative research design was chosen to provide an accurate outcome for the needs of our investigation. The data collection is held by the online distribution, of 101 questioners, through Google forms, completed by employees in various positions in Chinese enterprises. The research focused on different variables, such as social media usage, government and regulatory compliance. The research analysis gives a clear view of the differences between the models of corporate strategic communication and management utilized by the enterprises of the two countries, as well as suggestions for further adaptation of multi-platform approach to optimize the bilateral trade.