Development of competitiveness advantage in global market: theoretical assumptions and assessment options

Abstract

The process of acquiring competitive advantage in the global market requires detailed knowledge of audience dynamics and their needs. The article analyses the possibilities of building a competitive advantage and presents the methodologies for competitiveness assessment. The analysis of theoretical aspects of the competitiveness evaluation was conducted, and the opportunities of application research methods of competitiveness and competitive advantage were assessed. As economic entities operate in the global market, there is a lack of high quality products that meet consumer needs. It is essential that this manufacture, its products and management not only meet the interests of the company, but also serve the interests of customers and society as a whole, and are not in contradiction to the accepted norms and healthy lifestyle. It was found that it is appropriate to extend the concept of competitive advantage, including linking and the relative, the absolute and the effective operational strengths. Studies of literature on the comparative and absolute advantage theory can be applied to different levels of economic systems, on both a single entity and the industry as a whole, both at regional or national level. The study found that it is possible to use only part of the methodology and indicators in the assessment of the industry's competitiveness and the advantages of the evaluation methodology ca not be used because of the lack of data. Our research and evaluation of other researchers’ experience suggests that the recent economic literature proposes to assess the economic competitiveness in the overall chain: producer-processor-reproducer-dealer-customer.