Compilation of operational and strategic agility for ensuring the highest efficiency of company operations

Abstract

The author of the article, using the analysis of the literature, presents the two perspectives of company’s agility – the strategic and the operational ones, and tries to make the compilation of them in order to obtain the highest effectives of the company’s performance. The article shows that on the strategic level an outwards-oriented attitude is required which involves scanning the environment and assessing the likely impact of the trends in a given industry, as well as the technological possibilities, competitive forces, market changes, and market segment dynamics. Referring to the literature the operational level agility refers to changes which occur within an organization, particularly with regard to the processes of manufacturing and innovation. Adopting an agile strategy involves a new type of activity - a transformation of internal operations. The practice shows that only the implementation of both presented perspectives of agility may lead the company to the outstanding results and ensure competitive advantage in the unstable market. The aim of this article is to identify the determinants for strategic agility and the operational agility of companies as well as attempting to combine the two areas in order to ensure the highest efficiency of enterprises.