Social media and tourism promotion: the case of travel marketers Facebook fan pages after Nepal earthquake

Abstract

Purpose – the purpose of this research is to systematically understand the behavioral and emotional aspects of potential tourists and investigated the conceptual model in the context of the travel marketers’ (TMs) facebook fan pages. Research methodology – the present study performed the two-step SEM approach suggested. the first step involved confirmatory factor analysis (CFA), which was used to validate scales for the measurement of specific constructs proposed in a research model and SEM followed. Findings – the supportive part of the conceptual framework studied how the cognitive (information source, social interaction ties, design characteristics) and effective (entertainment) factors influenced attitudes. Research limitations – the key limitation of this topic may belong to the propensity of the sample to embody the population. This also has a certain influence on SEM exploration. Practical implications – this study provides important guidelines for fan pages’ designers and marketers in the tourism sector especially during the time of destination image crisis. Originality/Value – this research was the earliest to relate the prototype willingness model on travel and tourism Facebook fan pages. In a sense, this research offers a basis for acclimating the prototype willingness model to the touristry social media setting.