Įmonių darnios plėtros įgyvendinimo prielaidos

Abstract

Darnios plėtros koncepcijos įgyvendinimas neįmanomas be visuomenės ir verslo įsitraukimo į šį procesą. Praktika rodo, kad įmonės daugiau dėmesio skiria ekonominiams tikslams, o visuomenės gerovei ir aplinkos apsaugai dėmesio pasigendama. Ilgalaikėje perspektyvoje įmonė išlikti konkurencinga gali tik derindama savo ekonominius tikslus su įvairių interesų grupių ekonominiais, socialiniais ir aplinkosauginiais poreikiais. Pirmiausiai tam reikalinga tinkama metodinė bazė. Straipsnyje aptariama darnios įmonės samprata, darnios plėtros problematika, analizuojama įvairių tyrėjų šios srities metodiniai sprendimai, akcentuojant jų praktinio pritaikymo galimybes.

Implementation of the concept of sustainable development is impossible without the involvement of society and businesses in this process. Practice shows that companies pay more attention to economic purposes and welfare of society rather than focus on the environmental issues. In the long term the company can remain competitive only by combining their objectives with the economic interests of the various groups of economic, social and environmental needs. First of all, this requires a suitable methodological framework. This paper discusses the concept of sustainable enterprise, the problems of sustainable development, analyzes the different methodological decisions of researchers in this area, with emphasis on their practical application. The concept of sustainable development is widely examined in theory and quite clearly understood when it comes to the theoretical level. Practical implementation of sustainable development struggles while there is a diversity of views and degree of un-certainty. Research of sustainable development of a company suggests that organizations have to change in order to contribute to the well-being of the planet, development of the humane society, and creation of jobs, which provide satisfaction and cooperation to the members of society. Unfortunately, organization cannot become sustainable automatically. Management systems need to be promoted together with a suitable environment for the identification of the factors which define the coherence of the organization. Indicators of sustainable development of a company are selected in very different ways. It depends on the skills of investigator and general understanding of the concept of sustainable development itself. It is thought that all three components of sustainable development are equally important but practice demonstrates that more attention is paid to economic aspect as this should not interfere with the environmental and social areas.