Modeling the market for export of cosmetic products

Abstract

Selection of export market is a key step for a company which is seeking to expand its business globally. Engaging in international exporting presents a thoughtful challenge to many companies because it is not only expensive to enter but it is also very competitive. Due to this fact, company should carefully select the market in which export activity will be made. Different criteria and methods are used in order to choose the most attractive and valuable market. After determination of the most important criteria in the selection process of export market and applying different methods, the most attractive market can be identified. The aim of this article is to test modeling of the export market for cosmetic products based on performed analysis and selection method. Analysis of scientific literature, statistical analysis and TOPSIS method are used.