Analysis of the impact of investment to social activities on the company ‘s financial performance

Abstract

This study operationalizes corporate sustainable development, explains what socially responsible investment is. The main issue of work is to analyse "Vodafone's" different branches investment (Spain, Portugal, Italy, Greece) to sustainable development and how does it affect corporation financial performance. To achieve this goal for analyses correlation methodology is used. Data collected from annual sustainable responsibility and financial reports using two measurements – the amount of investment to social projects (EUR), and EBITDA margin. Research range is 2011-2017. Calculations are made using excel. It is found that investments to social projects differently affects a company's financial performance, Italy and Portugal relationship between investment and EBIDTA make a positive impact.