Cross-cultural management in the motor industry

Abstract

Cultural differences, which can cause some problems for the new entity, in term of cultural approaches, also in terms of global leadership and business etiquette and finally in terms of business ethics, are investigated on the example of Franco-Chinese industrial alliance between PSA Peugeot Citroën (below Peugeot) and China’s state-owned car-maker Dongfeng Motor (below Dongfeng).