Analysis of Quality of Car Rental Services Following Example of “Citybee”

Abstract

This article analyses the quality of car rental services, analysing quality criteria of car rental services. A survey of respondents was conducted on the basis of services provided by a car rental company established in Vilnius, the Republic of Lithuania, aiming to identify car rental criteria and to determine their importance. The article presents the survey results and their analysis, also providing conclusions and a list of references.