Green Logistics and Marketing Features: Literature Review

Abstract

Green logistics include production transportation activities. Green logistics meets the needs of meeting the minimum costs, causing what less negative impact on the environment. The article examines the concept of green logistics, green logistics indicators and green logistics marketing and its significance in a theoretical aspect. Barysienė et al. [2] and Jefimovaitė, Vienažindienė [6] notice that green logistics factors that organizations could be useful are: rejection of suppliers who do not care about environmental issues; employee training/improvement of competence; cooperation with government institutions solving problematic issues; public reports declaring the efforts and achievements of companies in solving environmental problems; cooperation with foreign countries on environmental protection issues; promotion of employee social responsibility, determined by the product designer/designer; green logistics product design; green distribution; green warehouses; green packaging. Green marketing is the result of 21st century marketing, which created conditions for the formation of specific markets and the fight against environmental problems, green product development trends. Green marketing reflects an approach to the development of organic products and the creation of new organic ones, which are beneficial not only to the environment, consumers, but also to the company itself, as it brings more profit in the long term, as the interest in organic products increases every year.