Assessment of the Link Between the Integration of Technological Development of a Transport Company and Marketing in the Supply Chain

Abstract

The following article examines the problem of technological development of transport companies and how it is connected with marketing in supply chain management and the use of technological development as one of the tools to ensure the competitiveness of transport companies. Modern supply chains of transport companies receive an enormous flow of information, consequently, their management and marketing applications cannot be completed without the availability and use of information technologies and telecommunications. Based on the analysis of literature sources, an expert assessment questionnaire was formed and prepared with the concepts of actions and explanations, as well as a compilation of possible expert interviewees. During the structural analysis of the technological development of the companies, the components of the technological development process of the transport company in the supply chain and the determining factors that influence the technological development of the transport company in marketing in the supply chain are identified. In addition, an expert assessment questionnaire is made according to the selected quality criteria. After processing the data of the expert survey, the criteria are arranged and the research results are presented. Conclusions and suggestions are presented at the end of the article.