The influence of market situation on diversification strategy of companies‘ activity
Peržiūrėti/ Atidaryti
Data
2014Autorius
Ginevičius, Romualdas
Diskienė, Jolita
Šuhajda, Karel
Metaduomenys
Rodyti detalų aprašąSantrauka
Companies' diversification is analyzed in various aspects. It is generally recognized, that, as
adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon
is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful
diversification activity. One of the condition is market situation. The economic crisis has shown
that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones,
which did not provide an alternative for products which are sensitive to shrinking market. It follows, that
it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of
developing, shrinking and stable markets to it.