Internationalization oriented coaching activities promoting organisational changes in Baltic countries
Santrauka
The aim of this paper is to investigate the role and application of coaching as an internationalization-
oriented facilitative intervention for organizational change. The paper employs qualitative methods
of research: literature review, interview, content analysis, comparative analysis. The paper integrates the
conceptual consideration of organizational coaching with the results gained from the interviews with the
experts in coaching in the Baltic countries. The role and application of coaching are identified and the results
are compared. The findings suggest that coaching is effective when it suits the development needs of
an organization. Theoretical and practical implications are discussed.