Place marketing attraction factors

Abstract

Place marketing is one of the most recent strands of marketing. Place marketing implements interests of a particular place, as well as of the internal and external subjects the place is interested in. Place marketing is the main tool for sustainable economic, social and political development in cities and regions. With ever increasing global competition between regions, the significance of how a particular region positions itself will increase in the future. The Baltic Sea region is characterized by the concentration of economic activity in and around capital cities, as well as in the major cities, and appropriate place marketing may contribute to the improvement of their economic condition.