Rodyti trumpą aprašą

dc.contributor.authorAbeltina, Anna
dc.date.accessioned2024-06-20T11:00:09Z
dc.date.available2024-06-20T11:00:09Z
dc.date.issued2014
dc.identifier.isbn9786094576508en_US
dc.identifier.issn2029-4441en_US
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/154521
dc.description.abstractPlace marketing is one of the most recent strands of marketing. Place marketing implements interests of a particular place, as well as of the internal and external subjects the place is interested in. Place marketing is the main tool for sustainable economic, social and political development in cities and regions. With ever increasing global competition between regions, the significance of how a particular region positions itself will increase in the future. The Baltic Sea region is characterized by the concentration of economic activity in and around capital cities, as well as in the major cities, and appropriate place marketing may contribute to the improvement of their economic condition.en_US
dc.format.extent8 p.en_US
dc.format.mediumTekstas / Texten_US
dc.language.isoenen_US
dc.relation.urihttps://etalpykla.vilniustech.lt/handle/123456789/154365en_US
dc.source.urihttp://old.konferencijos.vgtu.lt/bm.vgtu.lt/public_html/index.php/bm/bm_2014/paper/view/279en_US
dc.subjectplace marketingen_US
dc.subjectcity-regions marketingen_US
dc.subjectsustainable developmenten_US
dc.subjectmarketing strategyen_US
dc.subjectplanning groupsen_US
dc.titlePlace marketing attraction factorsen_US
dc.typeKonferencijos publikacija / Conference paperen_US
dcterms.accessRightsLaisvai prieinamas / Openly availableen_US
dcterms.accrualMethodRankinis pateikimas / Manual submissionen_US
dcterms.alternativeInternational economy: problems of innovation and marketing managementen_US
dcterms.issued2014-05-16
dcterms.references15en_US
dc.description.versionTaip / Yesen_US
dc.contributor.institutionUniversity Turibaen_US
dcterms.sourcetitle8th International Scientific Conference “Business and Management 2014”en_US
dc.identifier.eisbn9786094576492en_US
dc.identifier.eissn2029-929Xen_US
dc.publisher.nameVilnius Gediminas Technical Universityen_US
dc.publisher.nameVilniaus Gedimino technikos universitetasen_US
dc.publisher.countryLithuaniaen_US
dc.publisher.countryLietuvaen_US
dc.publisher.cityVilniusen_US
dc.identifier.doihttp://dx.doi.org/10.3846/bm.2014.045en_US


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Rodyti trumpą aprašą