Planning actions of new service technology creating

Abstract

Many business companies attempt to create new service and make use of new technologies in order to better satisfy customers’ needs. Regrettably, realization of these actions is often wrongly planned; systematically unsubstantiated, so unproductive expenditure does not produce the expected re- sult. On summarizing the information presented in a wide spectrum of scientific and special literature and after assessing it from the perspective of logical adaptability and systemic approach, a procedural model of new service technology planning is presented. The model consists of the following key components: assessment of the market demand, selection of appropriate resources, choice of suitable procedures, plan- ning of quality and standardization of procedures. The article discusses the content of the components and their sequence. Application of the suggested model will allow businesses to be consistent in technology planning of new service and increase the likelihood of their success.