On e-recruitment and four ways of using its methods

Abstract

E-recruitment is the fastest growing group of methods of recruitment. Its application encounters less and less obstacles even in countries that are not a leaders in new technologies, as will be shown on data from Poland. The aim of the article is to present a typology of 4 levels of e-recruitment methods and assesses the application of e-recruitment methods in Poland and the USA. The proposed classification allows to show that although access to the Internet is similar in Poland to the US, higher level e-recruitment is decidedly less widespread in Poland. The text also shows that a positive image of a company is a necessary condition for e-recruitment to be successful. It states that employer branding research has to be connected with total rewards theory from the HRM domain (Armstrong 2010), rather then being based on analogical thinking and brand equity theory, or two theories explaining the impact of a potential employer's image-creating activities – signal and cultural value fit.